elBullifoundation: Connecting knowledge

Connecting knowledge

Auri Garcia, co-author with Ferran Adrià of the book ‘Connecting knowledge. Sapiens Methodology‘, interviews experts from very different areas who were involved in the creation of this methodology and addresses how Sapiens can be applied in branches of knowledge so apparently far from gastronomy such as journalism, science, business or marketing.

Ferran Adrià is the protagonist of the introductory chapter and takes part in each of the interviews with his thoughts on the guest’s contribution to Sapiens and throwing a question at them. Prodigioso Volcán took care of the production and editing of the podcast.

Ferran Adrià

In chapter 0 of ‘Connecting knowledge’, Ferran Adrià tells how, after the closure of the elBulli restaurant, he conceived Sapiens. How a methodology that served to understand gastronomy could be focused in such a way that it could serve any discipline.

Toni Segarra

In the first episode of ‘Connecting knowledge’, the legendary publicist Toni Segarra tells us how he understands the Sapiens methodology and how he has contributed to its creation.

From his professional perspective, we will discover how the art of connecting ideas can transform the way we understand and practice advertising, and we will delve into different visions on how to approach the creative process.